Imagine you are a restaurant owner. Last night didn’t go great. One of the stoves wasn’t working. Two people called out sick. You ran out of chicken. It was the worst night you have had since you opened. You know it. Unfortunately, so do your customers. You wake up the next morning to see some […]
You can read parts 1, 2, and 3 of our series on e-commerce. Making the decision to move to an e-commerce platform is not necessarily an easy one, but it is very important. It means a business can reach a whole new national or international customer base or expand the local base. In order to […]
Catch the first two parts of the e-commerce series here and here. Now that we have talked the hows and whys we need to discuss the cost of managing and running an on online business. E-commerce costs vary wildly due to factors such as size of business, products, design, needs, programming and functionality, and more. […]
Catch the first post on e-commerce here. Moving to an e-commerce platform is an exciting change for any business. It brings around more customers, a chance to create and sell more products and services, and a new way to bring those two things together. When making the move to e-commerce it is important to take […]
In a recent Pew Research study, they identified 8 out of 10 shoppers in the United States shop online. 28% of those shop online at least twice per month, 15% buy something online on a weekly basis, and 51% are shopping from their cell phones. That’s up from just 22% in 2000. Times are changing, […]
As you write down your list of personal resolutions this New Year, take a minute to think about your role as a business owner. That’s right. New Year’s Resolutions aren’t just an excuse to keep writing lose five pounds every single year. It is a great time to stop and evaluate what you want to […]
Running a small business is hard, very hard. It seems that oftentimes one success brings twenty new obstacles and decisions. Mostly these are the challenges that come with growth and improvement, but sometimes they are hard things that can make or break a business. These moments define a business even in the most subtle ways. […]
HTML is the language of the internet. To many it is just an abstract concept that they know of but don’t know how to do. The concept of HTML seems intimidating to most people, but in reality it isn’t quite as scary as people think. It is the basis of every website, and it is […]
Imagine an architect building a delicate and intricate building that anyone can visit. It will have 24/7 access with a flashy sign and gorgeous, comfortable interior. This architect needs to make sure that the purpose of the building is obvious to a passerby and attractive enough to attract people who weren’t planning to stop. Now. […]
Last week on the Hub we shared a post on the basics of SEO. Over the next few weeks we will go in depth more on each topic. This week we are covering how to build quality content. Content is used to define the actual words and images on a website and across social media […]