Upselling and cross-selling are great strategies for increasing your average order value, boosting product visibility, and creating a better customer experience.
While WooCommerce includes some built-in functionality for upselling and cross-selling, it has its limitations. Therefore, to get the most out of your upsells and cross-sells, you’ll need a plugin.
In this post, we’ll discuss the differences between upselling and cross-selling and the benefits of both strategies. Then we will take a look at 8 of the best WooCommerce upsell and cross-sell plugins available in 2023.
What are upsells and cross-sells in WooCommerce?
Upselling and cross-selling are both strategies to increase the value of orders customers place at your WooCommerce store. The two concepts are similar, but there are some important differences.
What is upselling?
Upselling involves encouraging customers to buy a more expensive version of a product they are interested in, either by offering a premium version of the same product (e.g., with extra features) or by offering upgrades or add-ons for the existing product.
For example, if you run an online bookstore and a customer is interested in buying a paperback book, you might offer them the more expensive hardback version as an alternative, or give the customer the option to get their book signed by the author for an added charge. Both of these are examples of upselling.
What is cross-selling?
Cross-selling, on the other hand, involves encouraging customers to buy supplementary products in addition to the primary product they are interested in.
Returning to the bookstore example, if a customer is interested in a particular book, you might offer them other books from the same series or by the same author, possibly even offering a discount for buying multiple books as part of a bundle.
Upselling and cross-selling are usually more lucrative than getting new customers to sign up or buy services. Since you already have a relationship with them, marketing is cheaper, and you know them better, making it easier to offer them the products they want. You can even get more creative with upselling and cross-selling, for example, by using coupon-based marketing strategies to increase conversion rates.
Why should you offer upsells and cross-sells on your WooCommerce store?
Upselling and cross-selling have potential benefits for both you as a WooCommerce store owner and your customers.
It increases average order value (AOV)
By encouraging customers to buy more expensive products, add-ons, or supplementary products, you stand to increase the amount of revenue generated by each order. This approach can then increase your margins, making each sale more profitable.
It boosts product discoverability
Upselling and cross-selling give customers more exposure to your new or less popular products by attaching them to other products that they are already interested in. This helps customers to discover products that they might not have considered otherwise, which in turn can help you to sell more of those products.
In enhances the customer experience
While upsells and cross-sells lead to your customers spending more money, they offer them notable benefits, too.
Upsells typically lead to customers purchasing more premium or unique products. While these products have higher margins and benefit you as the store owner, they also typically last longer and come with more advanced features or functionality, meaning that customers have to upgrade or replace their purchases less frequently. For example, a premium pair of handmade shoes is likely to last much longer than a cheaper, mass-produced pair.
Cross-sells make it easy for customers to purchase everything they might want or need in one convenient place via product recommendations right from single product pages or shopping carts. Returning to the example of shoes, your customer is likely to have a better experience shopping at your store if they can also purchase insoles, spare laces, and shoe polish without the need to navigate back through the store catalog.
By offering cross-sell products on the product page or in the cart, you therefore speed up the customer’s purchase journey, making for a better shopping experience whilst simultaneously helping to reduce cart abandonment.
How do you offer upsells and cross-sells in WooCommerce?
You can offer upsells and cross-sells using WooCommerce’s core functionality by adding linked products on your online store’s back end.
Simply navigate to WooCommerce > Products, select the product you’d like to display an upsell or cross-sell for, select ‘Linked Products’ from the Product Data panel, and add any products you want to upsell or cross-sell to the relevant boxes.
With WooCommerce’s default upselling and cross-selling functionality, upsell products display on the product page of the primary product, while cross-sells will show on the cart page when you add the primary product to your cart.
While this offers some basic upselling and cross-selling functionality, there are several limitations, namely:
- All upsells and cross-sells need to be added manually, making this method unsuitable if you have a large product catalog.
- You are limited in where you can display your upsells and cross-sells, reducing their visibility and flexibility when creating upsell and cross-sell options. You can’t always arrange them naturally or intuitively, or offer them at the optimal stage of the buyer’s journey.
- You can’t offer discounts on your upsell or cross-sell products, or offer add-on items like customization options, product personalization, or gift wrapping as upsells. For this reason, adding value is challenging when you rely on standard WooCommerce features.
Therefore, to get the most out of your WooCommerce upsells and cross-sells, you’ll need a dedicated tool. In the next section, we’ll look at 8 of the best WooCommerce upsell and cross-sell plugins on the market.
8 top-rated WooCommerce upsell and cross-sell plugins in 2023
Product Manager Add-ons
Product Manager Add-ons from BizSwoop is a WooCommerce plugin that lets you offer advanced product customization, personalization, and add-on options to your customers. The plugin has a range of features that make it a great choice for adding upsells and cross-sells to your WooCommerce store:
- The ability to create unlimited upsell and cross-sell options. Product Manager Add-Ons lets you use a range of input field types to create bespoke upsell and cross-sell offers. For example, you can use custom text and file upload fields to upsell product personalization options or enable customers to add multiple cross-sell products to their orders at once using radio buttons.
- Flexible upsell and cross-sell pricing. Product Manager Add-ons makes it easy for you to take control over how you price your upsell add-ons or cross-sell products using an array of pricing structures (including flat-rate, percentage, and subtotal percentage). Easily create special offers and discounted bundles, and enable customers to add upsell or cross-sell options to the cart individually or in bulk directly from the product page.
- Intuitive, time-saving display options. Product Manager Add-ons enables you to display upsell and cross-sell offers on the product page, cart page, and checkout page. Upsell add-ons and cross-sell items can be grouped together and displayed by product category or globally, saving you a ton of setup time if you have an extensive product catalog.
- The ability to offer upsells and cross-sells in-store. The plugin also helps if you sell in-store as well as online. Product Manager Add-ons integrates seamlessly with WooCommerce POS systems, especially its sister plugin, Jovvie, enabling you to upsell or cross-sell and add discounts dynamically right at the POS.
Despite the plugin’s extensive feature set, Product Manager Add-ons is available from just $49/year with a 14-day money-back guarantee, making it a cost-effective solution for adding advanced product upsell and cross-sell options to your WooCommerce store.
WooCommerce Order Bump
WooCommerce Order Bump is another WooCommerce product plugin designed to help you cross-sell and upsell more. The plugin displays your upsells, cross-sells, and related products in a pop-up on the product page, cart page, or checkout page. Users can easily see other items they should buy along with their main purchase.
You can configure which products appear in each Order Bump and which products trigger them (by individual product, category, attribute, or globally). There are also various options for customizing the upsell/cross-sell display, including different layouts, customizable text, and the option to add and remove quantity fields and add-to-cart and checkout buttons.
WooCommerce Order Bump also enables you offer flat-rate or percentage-based discounts on upsell or cross-sell products to entice customers. It comes with world-class support, tutorials, and documentation if you get stuck, and reps will respond within 24 hours.
Pricing starts from $59/year for a single WordPress site, rising to $99/year if you want to use it on all your properties.
WooCommerce Checkout Add-ons
WooCommerce Checkout Add-Ons is another good option if you’re looking for a plugin for upselling or cross-selling. Helpfully, the tool lets you offer upsells, add-ons, and cross-sells for your WooCommerce products directly from the checkout page.
You can price your upsell and cross-sell options using either a flat-rate or percentage-based structures using this tool. You can also create conditional add-ons that appear or change based on factors like products in the cart, order subtotal, and more.
The downside of this plugin is that you can only offer upsells and cross-sells at the checkout, not on the product page or cart page. That means you have fewer opportunities to sell. It’s also more expensive than many of the other plugins on this list, with pricing starting at $79/year.
One Click Upsell Funnel for WooCommerce Pro
Another popular option is One Click Upsell Funnel for WooCommerce Pro, a plugin that lets you upsell, cross-sell, and even down-sell an unlimited number of products.
Conveniently, this plugin lets you create offers based on products or categories using customizable built-in templates. Hence, you can match your selling strategy to the structure of your inventory.
You can also control customer behavior by redirecting customers to new upsell or cross-sell offers when they have accepted or rejected the previous one. This approach lets you attempt sales multiple times, even if users reject the first offer.
The downside of this plugin is that it only supports post-purchase upsells and cross-sells; no support is offered for pre-purchase offers. Therefore, users must complete the buying cycle first, by which time it might be too late.
Pricing starts from $69/year. A bundle offer with Upsell Bump Offer for WooCommerce Pro, a complementary plugin from WP Swings, is available for $109/year.
YITH WooCommerce Frequently Bought Together
YITH WooCommerce Frequently Bought Together lets you show items that customers frequently purchase alongside the product they’ve selected. The tool lets you select and suggest relevant products alongside the primary item directly, enabling you to upsell or cross-sell directly from the product page. The main selection appears like a regular product page and is accompanied by additional products in the large “frequently bought together” widget below.
This plugin also lets you offer fixed or percentage-based discounts on products to encourage customers to add them to their orders. You can customize all aspects of the appearance of your cross-sell products, including the placement of the “frequently bought together”’ section, the size of the recommended product images, and the text used.
A limited free version is available, though to get the most out of the plugin, you’ll need the premium version, available for $79 a year.
CartFlows is a sales funnel builder that offers multiple tools, including the ability to create dynamic one-click upsell offers or down-sells right before payment, based on factors like product choice, order total, and more.
The plugin lets you assess which offers are converting best with built-in support for A/B testing, and review the data right from the tool’s dashboard. Hence, you can test which strategies are working, and which aren’t. You can also optimize your checkout with built-in checkout templates to help boost conversions and AOV.
The main downside of CartFlows is the price tag, however. Pricing starts at $129/year for basic functionality. Moreover, to unlock order bump and upsell functionality, you’ll need to purchase the ‘Plus’ plan or higher, available from $249/year.
Smart Offers for WooCommerce
Smart Offers for WooCommerce is a plugin designed to help eCommerce store owners boost order value. The tool lets you create and customize one-click product upsells and display them on the product, cart, and checkout pages.
Sellers can personalize offers based on factors like customer order value, user role, products/categories purchased, order history, and so on. A wide range of other offer types, including cross-sells, buy-one-get-one (BOGO) offers, order bumps, product bundles, and more, are available.
Again, though, pricing is on the high side, with plans starting at $149/year for a single site license.
Cart Upsell for WooCommerce
Finally, we have Cart Upsell for WooCommerce. This tool lets you create upsell and cross-sell offers and display them on the cart page based on conditional logic rules such as products/categories in the cart, order total, and other fields.
You can customize all aspects of the appearance of your upsells and cross-sells, including the text and image used, the banner and text color, and more. You can also add upsell/cross-sell products to the cart without the need for page reloads, thanks to AJAX compatibility.
The main problem with this plugin is that it only supports cart upsells/cross-sells, not offers on the product page or at the checkout. Therefore, it denies you opportunities to add to your total order value. That said, the pricing is competitive, starting at just $29 per year.
Boost sales and average order value with WooCommerce upsell and cross-sell plugins
The benefits of offering upsells and cross-sells on your WooCommerce store include increasing total order value, boosting product discoverability, and improving the customer experience.
While WooCommerce has some support for upsells and cross-sells, to really unlock the potential of this functionality, you’ll need a supplementary plugin. In this post, we’ve reviewed some of the best WooCommerce upsell plugins and cross-sell plugins on the market.
Out of all of the plugins on this list, however, Product Manager Add-ons is the clear front-runner for adding product upsells and cross-sells to your WooCommerce store. To recap, this powerful plugin enables you to:
- Create unlimited bespoke upsell and cross-sell options.
- Take full control of your upsell and cross-sell pricing.
- Maximize the impact of your upsells and cross-sells with flexible display options.
- Offer upsells and cross-sells in-store or online.
If you want to start experiencing the benefits of upselling and cross-selling on your WooCommerce store, then try Product Manager Add-ons from $49/year with a 14-day money-back guarantee and see your average order value rise!